Why we should End the Praise Craze

How praise is actually bad for your child, and what to do instead

$30.00 inc. GST

Please note: This webinar is included in all Happy Families Premium memberships

Pretty much every parenting book or program recommends that you “catch your children doing something right and praise them for it.” You’re supposed to reinforce positive behaviour with verbal rewards – making sure it’s “effort praise” and not “person praise”. The idea is that if we pump up our child’s tyres, they’re going to be more motivated, their self-esteem will go up, and in the end, we’ll have better kids.

But… that’s not what the research says. In fact, at least three or four decades of studies now confirm that praising our children may have several significant unintended consequences. It’s actually surprisingly bad!
So what are you supposed to do instead? 
Join Dr Justin Coulson for this powerful, provocative webcast as he explains the science of praise, why you should avoid it, and how you can give better positive feedback to your children so they actually DO feel motivated, confident, and resilient. It will change the way you speak to your children forever.


  1. sarah (verified owner)

    First webinar and I found it very beneficial for personal and professional reasons. Although my son is only 18months It’s nice to get a head start. I found the research interesting and examples most useful.
    Thanks Sarah

  2. Rebecca (verified owner)

    I had never considered the detrimental effects of praise and rewards on children (and adults) before. This was eye opening and will change the way I interact with my own children and the students I work with as a SLSO in a primary school. I liked the way Dr Justin spoke like a normal person and not a robot doing a presentation. He used everyday language and examples which made his points very clear.

  3. Amie Smith (verified owner)

    I have a daughter who needs constant reassurance that she is smart enough, helpful enough, good enough, just …enough. I found myself praising her ALL the time! But the more I praised the more reassurance she needed. It was a viscous cycle!! And I didn’t know why. But this webinar really made me understand what was happening.
    It was a bit confronting at first, because all I kept thinking was Justin is telling me that everything I’ve been doing is wrong, but once I put aside my ego and opened up to learning a different way it was so helpful. I’ve started putting Justin’s strategies in place and holy crap, They actually work!! (Sorry for being surprised Justin)
    It still feels awkward sometimes, and I find myself slipping into the mindless praise again, but am able to stop and reframe.
    For reference my daughter is 12 so this definitely works on kids of s as lol ages.

  4. Marie Hunt (verified owner)

    Loved this, it’s something i have been thinking about over my 20+ years teaching career and as a parent. I thought i might have got it all really wrong but in actual fact i’ve been doing a good job and more importantly i can immediately see where i can improve for the benefit of all.

    (Just to let you know the very last minute or so of the video stopped working and the details of the monthly subscription were lost).

    I’m so grateful for the good you put out into the world and am so pleased i found your webinar at a time that i really needed it.

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